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1988 Penquins TV Campaign-LS Goalie



1988 Penguin Animation

With the success of the 1987 TV Campaign the Penguin organization was again excited about developing another creative approach using the Rotoscope Technique.

Beginning with much of the unused footage from the previous season and researching some interesting illustrated samples we came up with a color pencil drawing style on paper that proved to add movement through the pencil shading to some existing dynamic live action footage.

We also added this technique to the original “Steroid Penguin” animation drawings that gave new life to an animation that we had already used on two advertising campaigns. Quite an impact to the animation!

The artwork from this TV Spot speaks for itself and ultimately became another Telly award for the Studio!

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