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Bank Commercial


This TV ad was meant to simply convince the public that Colony Savings was a special bank when compared to their other generic competitors. The ad features a character walking down “bank” street and being haunted by the specials offered by the competitors until he finds Colony Savings.

This campaign originally started as a successful newspaper ad and we were given the opportunity to develop the TV ad using this concept. With some story and character development we were able to convince Colony Savings to invest in the TV ad.
With this generic content and the banks ultimate merger we were given ownership of the TV spot and permission to resell and customize the ad for other banks.

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